NEW SIMMONS WEB SITE HELPS CONSUMERS BROWSE TO A BETTER NIGHT’S SLEEP

-Revamped Simmons.com makes finding the perfect mattress easy and fun-

(ATLANTA – January 11, 2008) – Thanks to Simmons Bedding Company, a good night’s sleep is just a few clicks away. Simmons’ newly upgraded Web site offers a variety of features that are designed to help consumers find the perfect mattress, including sleep tips, mattress buying tips and the My Dream Bed^™ quiz, which helps consumers determine the Simmons^® bedding line that best meets their individual needs. With neatly arranged navigation features against a background of cool blue hues, the site is easier to browse and plush with information so consumers can feel confident about their mattress selection.

“We have set out to help consumers be as knowledgeable as possible as they begin the mattress shopping process,” said Tim Oakhill, Simmons’ executive vice president of marketing. “Simmons offers a wide range of bedding technologies with traditional innerspring, Pocketed Coil^®, specialty and hybrid mattress designs. We want to help consumers make the best decision to meet their sleep needs and that starts with having information easily available to them. The simplicity of the new Simmons.com site enables quick access to product information, shopping tips and other features that are designed to encourage a great dialogue with the retail sales associate and ultimately lead to a satisfied purchase.”

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The Science of Sleep

For people with busy lifestyles, the importance of sleep is often ignored, but the effects of not getting enough can be detrimental. Simmons.com offers information for empowering the consumer on what a good night’s sleep can do and how to get it. The site’s “Sleep Tips” section features the latest content from sleep expert James B. Maas, Ph.D., author of the book, Power Sleep, and professor of psychology at Cornell University. Here Dr. Maas explains how sleep affects an individual’s overall health and provides tips for obtaining the most restful and healthiest sleep possible.

Mattress Buying Made Easy

Simmons knows the mattress shopping experience can be confusing for consumers; therefore, the new Web site features tips to make shopping for a new bed less complicated. The site’s current library of mattress shopping guides includes A Girl’s Guide to Mattress Shopping and A Woman’s Guide to Mattress Buying, plus A Men’s Guide to Test-Driving a Mattress, A Guide to Natural Sleep and A Guide to Creating an Eco-Friendly Bedroom will be added soon. Each of the guides contains explanations of different mattress technologies, in-store tips for evaluating mattresses and advice for obtaining quality, rejuvenating sleep.

The upgraded site also has brochures about getting a good night’s sleep for everyone, from teens to seniors, couples at home and travelers on the road.

The Sleep of Your Dreams

Many consumers do not know what mattress will best fit their sleep needs, so Simmons developed the My Dream Bed^™ quiz to help point them in the right direction. This simple online test helps put buyers’ anxieties to rest by matching an individual’s sleep needs and desires with the Simmons^®mattress brand that best addresses them. Consumers answer a short series of questions regarding their sleep habits and preferences, and in a few minutes they could be well on their way to obtaining a superior night’s sleep.

Each of Simmons’ signature bedding lines is directly accessible on the Home page, with product information on the Beautyrest^®, Beautyrest Black^™, Natural Care^™,

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ComforPedic by Simmons^™ and Simmons Kids^® brands just a click away. From the

Home page, shoppers can accessorize their mattresses with pillows, mattress pads and

other sleep products. For more information, please visit www.simmons.com.

About Simmons

Atlanta-based Simmons Company, through its indirect subsidiary Simmons Bedding

Company, is one of the world’s largest mattress manufacturers, manufacturing and

marketing a broad range of products under brands including Beautyrest^®,

Beautyrest Black^™, Natural Care^™, ComforPedic by Simmons^™,

Beautyrest Beginnings^™ and Deep Sleep^®. Simmons Bedding Company operates 21

conventional bedding manufacturing facilities and two juvenile bedding manufacturing

facilities across the United States, Canada and Puerto Rico. Simmons also serves as a

key supplier of beds to many of the world’s leading hotel groups, casinos and resort

properties. Simmons is committed to developing superior mattresses and promoting a

higher quality sleep for consumers around the world. For more information, visit the

company’s Web site at www.simmons.com.

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