FOR IMMEDIATE RELEASE For more information:

Christine Foster

three PR

SIMMONS APPOINTS NEW GENERAL MANAGER TO KIDS DIVISION

(ATLANTA and NEENAH, Wis. – January 25, 2007) – Simmons Bedding Company has announced the appointment of George Bureau to general manager of Simmons Kids, its children’s bedding division. The newly created position is responsible for the production of the Simmons Kids line, which manufactures mattresses and sleep accessories for babies, children and teens at facilities in Neenah, Wis.; York, Pa. and Los Angeles.

“George’s rich experience in sales and marketing will be invaluable to Simmons Kids,” said Simmons President Gary Matthews. “We look forward to great success under his leadership and are pleased to have him as part of the Simmons family.”

Mr. Bureau has over 20 years of sales, marketing and product development experience. Most recently, he served as vice president and general manager of the consumer products and services division of West Business Services, a $1.2 billion sales, marketing and strategy support company. While at West, Mr. Bureau developed and launched major channel sales and retail marketing initiatives for several high-profile consumer products companies, including makers of children’s and infant’s brands.

“Parents seek out the Simmons Kids brand because they know it will provide a better night’s sleep to their children,” said Mr. Bureau. ”I am honored to be part of a company that helps make quality sleep possible for all ages, and especially for those who need sleep the most – growing children.”

Mr. Bureau holds an M.B.A. from York College and a B.S. from Penn State University. He resides in Neenah, Wis. with his wife and three children. For more information, please visit www.simmons.com.

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Simmons appoints new GM of Simmons Kids/ page 2

About Simmons Bedding Company Atlanta-based Simmons Bedding Company, a subsidiary of Simmons Company, is one of the world's largest mattress manufacturers, manufacturing and marketing a broad range of

®®

products including Beautyrest , BackCare , Beautyrest Black™, Natural Care™ Latex,

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BackCare Kids and DeepSleep . It operates 21 conventional bedding manufacturing

facilities and two juvenile bedding manufacturing facilities across the United States, Canada

and Puerto Rico. Simmons Bedding Company is committed to developing superior

mattresses and promoting a higher quality sleep for consumers around the world. For more

information, visit the company's website at www.simmons.com.

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“Safe Harbor” Statement under the United States Private Securities Litigation Reform Act of 1995:

This press release includes forward-looking statements that reflect Simmons Company’s current views about future events and financial performance. Words such as “estimates,” “expects,” “anticipates,” “projects,” “plans,” “intends,” “believes,” “forecasts” and variations of such words or similar expressions that predict or indicate future events, results or trends, or that do not relate to historical matters, identify forward-looking statements. The forward-looking statements in this press release speak only as of the date of this release. These forward-looking statements are expressed in good faith and Simmons Company believes there is a reasonable basis for them. However, there can be no assurance that the events, results or trends identified in these forward-looking statements will occur or be achieved. Investors should not rely on forward-looking statements because they are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons Company’s expectations. These factors include, but are not limited to: (i) competitive pricing pressures in the bedding industry; (ii) legal and regulatory requirements; (iii) the success of new products; (iv) Simmons Company’s relationships with and viability of its major suppliers;

(v) fluctuations in Simmons Company’s costs of raw materials; (vi) Simmons Company’s relationship with significant customers and licensees; (vii) Simmons Company’s ability to increase prices on its products and the effect of these price increases on its unit sales; (viii) an increase in Simmons Company’s return rates and warranty claims; (ix) Simmons Company’s labor relations; (x) departure of Simmons Company’s key personnel; (xi) encroachments on Simmons Company’s intellectual property; (xii) Simmons Company’s product liability claims; (xiii) Simmons Company’s level of indebtedness; (xiv) interest rate risks; (xv) compliance with covenants in Simmons Company’s debt agreements; (xvi) Simmons Company’s future acquisitions; (xvii) Simmons Company’s ability to successfully integrate Simmons Canada into its operations;

(xviii) the loss of key personnel at Simmons Canada as a result of Simmons Company’s acquisition of Simmons Canada; (xix) Simmons Company’s ability to achieve the expected benefits from any personnel realignments; and (xx) other risks and factors identified from time to time in Simmons Company’s reports filed with the Securities and Exchange Commission. Simmons Company undertakes no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.