FOR IMMEDIATE RELEASE For more information:

Christine Foster

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SIMMONS’ MASSACHUSETTS MANUFACTURING FACILITY HONORED BYOCCUPATIONAL SAFETY & HEALTH ADMINISTRATION

--Facility recognized for exceptional safety and health management--

(ATLANTA and AGAWAM, MASS. – January 19, 2007) – Simmons Bedding Company’s manufacturing facility in Agawam, Mass. has been approved for participation in OSHA’s Safety and Health Achievement Recognition Program (SHARP) by the Boston Regional Office of the Occupational Safety & Health Administration (OSHA), becoming the thirteenth SHARP site in the state of Massachusetts. Inclusion in SHARP is reserved for companies that exhibit a superior management structure for ensuring their employees’ safety and wellbeing. SHARP members serve as models of workplace safety for both their local business communities and their respective industries.

“Ensuring the health and well-being of our employees is an important part of Simmons’ core values system, so we have gone to great lengths to establish superior safety programs at every Simmons plant,” said Kimberly Samon, Simmons’ senior vice president of human resources. “We are extremely honored that OSHA considers the safety and health management system of the Agawam plant worthy of one of its highest honors, the SHARP designation.”

Companies applying to participate in SHARP must meet a number of requirements before they can be recommended for certification. These prerequisites include resolving any potential dangers noted during a hazard identification survey, utilizing an OSHA safety and health management system and lowering specific injury, illness and incident rates below the national average. Simmons’ Agawam facility posted an OSHA incident rate of 1.1 last year, compared to the furniture industry’s rate of 8.5 during that same time period.

“SHARP is reserved for companies that demonstrate a strong commitment to workplace safety,” said Marthe Kent, regional administrator for OSHA’s Boston office. “Simmons’ Agawam plant possesses a detailed yet easy-to-understand safety and health program that serves as an example to other companies and deserves to be recognized.”

The Massachusetts facility is one of several Simmons manufacturing plants across the United States to receive safety accolades in recent years. In 2006, Cal/OSHA honored the company’s San Leandro, Calif. facility with the Golden Gate Partnership Recognition for its excellent employee safety program. In 2005, the company’s Charlotte, N.C. plant received the SHARP honor for the first time, and Simmons’ Phoenix plant renewed its membership in SHARP and in OSHA’s Voluntary Protection Programs’ Star division (VPP Star), another prestigious honor. Simmons’ facilities in Salt Lake City; Kansas City, Kan. and York, Pa. each celebrated their second year without a recordable incident in 2005 as well. For more information, please visit www.simmons.com.

About Simmons Bedding Company Atlanta-based Simmons Bedding Company, a subsidiary of Simmons Company, is one of the world's largest mattress manufacturers, manufacturing and marketing a broad range of

®®

products including Beautyrest , BackCare , Beautyrest Black™, Natural Care™ Latex,

® ®

BackCare Kids and DeepSleep . It operates 21 conventional bedding manufacturing

facilities and two juvenile bedding manufacturing facilities across the United States, Canada

and Puerto Rico. Simmons Bedding Company is committed to developing superior

mattresses and promoting a higher quality sleep for consumers around the world. For more

information, visit the company's website at www.simmons.com.

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“Safe Harbor” Statement under the United States Private Securities Litigation Reform Act of 1995:

This press release includes forward-looking statements that reflect Simmons Company’s current views about future events and financial performance. Words such as “estimates,” “expects,” “anticipates,” “projects,” “plans,” “intends,” “believes,” “forecasts” and variations of such words or similar expressions that predict or indicate future events, results or trends, or that do not relate to historical matters, identify forward-looking statements. The forward-looking statements in this press release speak only as of the date of this release. These forward-looking statements are expressed in good faith and Simmons Company believes there is a reasonable basis for them. However, there can be no assurance that the events, results or trends identified in these forward-looking statements will occur or be achieved. Investors should not rely on forward-looking statements because they are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons Company’s expectations. These factors include, but are not limited to: (i) competitive pricing pressures in the bedding industry; (ii) legal and regulatory requirements; (iii) the success of new products; (iv) Simmons Company’s relationships with and viability of its major suppliers; (v) fluctuations in Simmons Company’s costs of raw materials; (vi) Simmons Company’s relationship with significant customers and licensees;

(vii) Simmons Company’s ability to increase prices on its products and the effect of these price increases on its unit sales; (viii) an increase in Simmons Company’s return rates and warranty claims; (ix) Simmons Company’s labor relations; (x) departure of Simmons Company’s key personnel; (xi) encroachments on Simmons Company’s intellectual property; (xii) Simmons Company’s product liability claims; (xiii) Simmons Company’s level of indebtedness; (xiv) interest rate risks; (xv) compliance with covenants in Simmons Company’s debt agreements; (xvi) Simmons Company’s future acquisitions; (xvii) Simmons Company’s ability to successfully integrate Simmons Canada into its operations; (xviii) the loss of key personnel at Simmons Canada as a result of Simmons Company’s acquisition of Simmons Canada; (xix) Simmons Company’s ability to achieve the expected benefits from any personnel realignments; and (xx) other risks and factors identified from time to time in Simmons Company’s reports filed with the Securities and Exchange Commission. Simmons Company undertakes no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.