Christine Foster
three PR
404.266.0899 ext. 101
cfoster@3atlanta.com
--Co-brand will be national home retailer’s only bedding line-
(ATLANTA and THOMASVILLE, N.C. — January 2, 2006) – Thomasville Furniture Industries and Simmons Bedding Company announced today the introduction of the Beautyrest® Thomasville® Limited Edition collection as the singular mattress brand resource at Thomasville stores. The new co-branded collection will be exclusive to Thomasville and available at retail stores in January 2007.
“Thomasville is fast becoming the preferred home furnishings brand and whole home resource for consumers to create beautiful, sensory environments in which they desire to live, entertain and relax,” said Thomasville President and CEO Nancy Webster. “By developing a new Beautyrest bedding collection that fosters rest and rejuvenation, Thomasville is well aligned with the consumers’ fundamental need for good health and a happy home.”
“The consumer has spoken. Research shows that both Thomasville and Beautyrest® are superior brands, consistently delivering innovation, quality and value to consumers. It’s an ideal partnership,” said Webster.
“We are extremely pleased that Thomasville chose Simmons as its sole bedding provider,” said Simmons Chairman and CEO Charlie Eitel. “Beautyrest® and Thomasville are leading brands in their respective industries. As a result, the power of this new cobrand will be formidable.”
The complete Beautyrest® Thomasville® Limited Edition line will consist of 12 beds in three classes:
(more)
Beautyrest collection at Thomasville/page 2
Thomasville chose to partner with Simmons for a variety of reasons – first and foremost, the company’s commitment to innovation. Simmons’ R&D capabilities are impressive and are revealed in the quality of their sleep systems. Additionally, like Thomasville, consumer research underscores Simmons business practices, which is in turn used to guide design, innovation and marketing to the consumer.
Each Thomasville store is expected to carry at least eight beds from the line. The line will also be available in the Thomasville retail gallery distribution of more than 130 locations nationwide.
Atlanta-based Simmons Bedding Company, a subsidiary of Simmons Company, is one of the world's largest mattress manufacturers, manufacturing and marketing a broad range of products including Beautyrest®, BackCare®, Beautyrest Black™, Natural Care™ Latex, BackCare Kids® and DeepSleep®. It operates 21 conventional bedding manufacturing facilities and two juvenile bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons Bedding Company is committed to developing superior mattresses and promoting a higher quality sleep for consumers around the world. For more information, visit the company's website at www.simmons.com.
Thomasville is recognized worldwide as an industry leader in distinctive product styling and superb craftsmanship. With more than 150 retail stores in its growing network, Thomasville is dedicated to ensuring a truly great retail store experience where inspiring fashion and service exceeds the consumer's expectations. Thomasville is a subsidiary of Furniture Brands International (NYSE:FBN). For more information about Thomasville, please call 1-800-225-0265 or visit www.thomasville.com.
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This press release includes forward-looking statements that reflect Simmons Company’s current views about future events and financial performance. Words such as “estimates,” “expects,” “anticipates,” “projects,” “plans,” “intends,” “believes,” “forecasts” and variations of such words or similar expressions that predict or indicate future events, results or trends, or that do not relate to historical matters, identify forward-looking statements. The forward-looking statements in this press release speak only as of the date of this release. These forward-looking statements are expressed in good faith and Simmons Company believes there is a reasonable basis for them. However, there can be no assurance that the events, results or trends identified in these forward-looking statements will occur or be achieved. Investors should not rely on forward-looking statements because they are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons Company’s expectations. These factors include, but are not limited to: (i) competitive pricing pressures in the bedding industry; (ii) legal and regulatory requirements; (iii) the success of new products; (iv) Simmons Company’s relationships with and viability of its major suppliers; (v) fluctuations in Simmons Company’s costs of raw materials; (vi) Simmons Company’s relationship with significant customers and licensees; (vii) Simmons Company’s ability to increase prices on its products and the effect of these price increases on its unit sales; (viii) an increase in Simmons Company’s return rates and warranty claims; (ix) Simmons Company’s labor relations; (x) departure of Simmons Company’s key personnel; (xi) encroachments on Simmons Company’s intellectual property; (xii) Simmons Company’s product liability claims; (xiii) Simmons Company’s level of indebtedness; (xiv) interest rate risks; (xv) compliance with covenants in Simmons Company’s debt agreements; (xvi) Simmons Company’s future acquisitions; (xvii) Simmons Company’s ability to successfully integrate Simmons Canada into its operations; (xviii) the loss of key personnel at Simmons Canada as a result of Simmons Company’s acquisition of Simmons Canada; (xix) Simmons Company’s ability to achieve the expected benefits from any personnel realignments; and (xx) other risks and factors identified from time to time in Simmons Company’s reports filed with the Securities and Exchange Commission. Simmons Company undertakes no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.